I don't usually write about work on the blog - but I'm thinking I have a few PR co-workers reading, so I'm going to toot my own horn.
Through PilmerPR, I work for a client that just announced a product that uses waste heat to generate electricity. It was a big announcement, and we have a press list of over 500 individuals.
But what was really exciting about this launch was the blog pick up. Although not all companies realize it - blogs are huge, and if you get on the top blogs you are reaching millions of readers. This announcement hit a homerun, and got on the number 3 and 4 most popular blogs in the world, and on the number 1 "green" blog, which really reaches their industry. Here are some clips:
So can I call myself a Web 2.0 PR expert now? Nah, the story just had good news value, which makes it easy to pitch.